How much of your Google traffic searches for your name, and how much finds you
Split your Search Console clicks into searches for your brand and everything else, and see how each has moved since the same months last year.
- Difficulty
- Beginner
- Time
- about 15 min
Split my Search Console clicks and impressions for the last [3 months] into searches that contain my brand name, in all the ways people type it ([brand], [Greeklish spelling], [common misspelling]), and all the rest. Show me the share of each, the top [10] searches that don't contain my name, and how both groups changed against the same months last year. Explain what it means in plain words.
Already connected?
If SAR is already in your AI app, this is enough:
Split my Search Console clicks into searches for [brand] and the rest, compared with last year.
What happens
- The AI app reads Search Console with a filter on your brand's spellings, and again without them.
- It compares the same months this year and last year.
- It shows you the split, the top non-brand searches and the change. Nothing changes.
Approvals involved
Nothing here changes your site: no approval needed.
gsc_get_advanced_search_analyticsSearch analytics with filtersNonegsc_compare_search_periodsCompare two periodsNone
What you get
A clear sense of how many people find you without already knowing your name, which is what most SEO work aims to grow.
Related recipes
- SEO · about 30 minPages ready before seasonal searches rise, using last year's Search ConsoleSee which searches grew on your site around the same season last year, and update the pages that answer them a few weeks before the rise starts again.
- SEO · about 30 minYour top search pages checked after a redesign or migrationTake the pages that brought the most Google clicks before the change, inspect each one, and compare clicks before and after to catch problems early.
- SEO · about 20 minRewrite search titles and descriptions for pages people see but rarely clickFind the pages Google shows often but few people click, and get new search titles and descriptions to approve in your SEO plugin.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.