Clean up your campaign tags: find UTM spellings that split your reports
List the campaign names, sources and mediums in Google Analytics, group the ones typed differently, and get one naming scheme to use from now on.
- Difficulty
- Intermediate
- Time
- about 15 min
In Google Analytics, list every campaign name, source and medium seen over the last [90] days, with sessions and revenue. Group together the ones that are probably the same thing typed differently, such as [facebook], [Facebook] and [fb], or [newsletter] and [email]. Show me traffic filed as (not set) or that looks like it lost its tags. Then give me one naming scheme for UTM tags, all lower case, with a table of the exact values to use from now on for [newsletter, Facebook, Instagram and Skroutz].
Already connected?
If SAR is already in your AI app, this is enough:
Find the UTM spellings that split my Google Analytics reports and give me one naming scheme.
What happens
- The AI app runs a Google Analytics report of session campaign, source and medium, with sessions and revenue.
- It groups the values that look like the same campaign or source typed differently.
- It points out traffic with no campaign information where you would expect some.
- It writes a naming scheme and a table of values; nothing changes.
Approvals involved
Nothing here changes your site: no approval needed.
ga4_run_reportRun a reportNone
What you get
One way of tagging links that everyone on your team can follow. Past data in Google Analytics stays as it was recorded; the clean-up shows from the next campaign on.
Related recipes
- Marketing · about 20 minPlan the coming season with the Greek retail calendarSee the holidays, sales periods and name days ahead, how the same dates sold last year, and get a draft landing page for the biggest one.
- Marketing · about 20 minHow is your new campaign page doing after its first week?See a new landing page's first week in Google Analytics, whether Google has indexed it, how fast it is on mobile and what its search snippet says.
- Marketing · about 15 minCompare your last newsletters by the visits and sales each broughtRead each newsletter's sessions, purchases and revenue from Google Analytics by campaign name, and see which subjects and offers worked.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.