See where shoppers drop out between the product page and the purchase
Run a funnel from product view to purchase in Google Analytics, split by device, and check the speed of the page where most people leave.
- Difficulty
- Intermediate
- Time
- about 20 min
Build a funnel in Google Analytics for the last [28] days with these steps: [view_item], [add_to_cart], [begin_checkout], [add_payment_info], [purchase]. Show how many users reach each step and the share lost at each, split by device category, and what people most often do after leaving at the step with the biggest drop. Then compare it with my shop's own orders for the same period, and check the speed of my [checkout page address] on mobile. Explain the biggest leak in plain words and suggest two or three things to try. Change nothing.
Already connected?
If SAR is already in your AI app, this is enough:
Where do shoppers drop out between product page and purchase? Split it by device.
What happens
- The AI app runs a Google Analytics funnel report with your steps, broken down by device, with what people did next after dropping out.
- It reads how the shop did against the period before: orders and revenue from the shop, and add-to-carts, checkouts, purchases and conversion rates from Google Analytics.
- It measures the page with Google PageSpeed Insights on mobile, which takes 10 to 60 seconds.
- It explains the biggest leak and suggests what to try; nothing changes.
Approvals involved
Nothing here changes your site: no approval needed.
ga4_run_funnel_reportFunnel reportNonesar_get_store_performanceStore performanceNonesar_check_page_speedCheck page speedNone
What you get
A funnel you can run again after each change to compare. It is calculated on request from Google Analytics data; it is not saved as an exploration in your GA4 account.
Related recipes
- Analytics · about 20 minFind out why mobile visitors buy less than desktop onesCompare conversion by device in Google Analytics, then measure and look at your busiest mobile landing page to see what holds mobile buyers back.
- Analytics · about 20 minFind the pages visitors leave within seconds, and see whyRank busy landing pages by engagement in Google Analytics, then read the worst ones as visitors see them and check their speed.
- Analytics · about 10 minA monthly report of visits, search and sales in one pageGet last month's visits, Google search and shop sales side by side, compared with the month before, in plain words you can forward.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.