Create a remarketing audience of shoppers who started checkout but didn't buy
Check that checkout and purchase events are collected and Google Ads is linked, then have the audience created in GA4 once you approve it in SAR.
- Difficulty
- Advanced
- Time
- about 15 min
I want to show ads to people who started checkout on my shop but did not buy. First check in Google Analytics that [begin_checkout] and [purchase] were collected over the last [30] days, and whether my property is linked to Google Ads. Then propose an audience called [Started checkout, did not buy]: users who triggered begin_checkout, leaving out anyone who purchased, kept for [30] days. Show me the exact name, conditions and duration and wait for my yes. Tell me first about anything I cannot undo.
Already connected?
If SAR is already in your AI app, this is enough:
Create a GA4 audience of people who started checkout but didn't buy, after showing me its conditions.
What happens
- The AI app runs a Google Analytics report to confirm both events are being collected.
- It lists the property's Google Ads links.
- It shows you the exact audience: who joins, who is left out and for how long, and waits for your yes.
- Creating it waits for your approval in SAR. An audience fills only from the moment it is created, cannot be deleted (only archived in GA4), and a property holds at most 100.
Approvals involved
Worked out from the tools this recipe uses.
ga4_run_reportRun a reportNonega4_list_google_ads_linksGoogle Ads linksNonega4_create_audienceCreate an audienceApproval
What you get
An audience that starts empty and grows from the day it is created, ready for Google Ads if the property is linked. How soon Google Ads can use it depends on Google, not on SAR.
Related recipes
- Analytics · about 15 minAn audience of visitors who looked at your services but never got in touchFor a business that sells through enquiries: check the page views and the enquiry event, then have the audience created in GA4 once you approve it.
- Analytics · about 10 minA monthly report of visits, search and sales in one pageGet last month's visits, Google search and shop sales side by side, compared with the month before, in plain words you can forward.
- Analytics · about 15 minSee where your sales really come from, Skroutz includedPut your shop's own orders next to what Google Analytics tracked, including Skroutz Smart Cart orders it never sees, and tag your feed links properly.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.