Find out why traffic dropped last week
See which channels, landing pages and searches lost visits, whether a holiday explains it, and whether anything changed on your site.
- Difficulty
- Beginner
- Time
- about 10 min
My traffic dropped last week. Compare the last [7] days with the [7] days before: which channels, landing pages and Google searches lost the most. Check whether a holiday, Easter or a sales period fell in one week and not the other, and line it up with the same dates last year. Also list any changes made on my WordPress site through SAR in that time. Give me the most likely explanation first, then what else could be behind it. Remember that the last two or three days of Search Console data are usually incomplete, so do not read too much into them.
Already connected?
If SAR is already in your AI app, this is enough:
Why did my traffic drop last week? Compare it with the week before and check holidays and site changes.
What happens
- The AI app compares the two weeks by channel and landing page from Google Analytics, and by search query from Search Console.
- It checks the Greek retail calendar for holidays, Easter and sales periods in each week, with the same dates last year.
- It compares the searches that gained or lost clicks between the two periods.
- It lists recent changes made on your WordPress site through SAR.
- It gives the most likely explanation first, and nothing changes.
Approvals involved
Nothing here changes your site: no approval needed.
sar_explain_traffic_changeExplain a traffic changeNonesar_greek_retail_calendarGreek retail calendarNonegsc_compare_search_periodsCompare two periodsNonewordpress_list_changesRecent changesNone
What you get
A reasoned answer to what changed, with the evidence behind it. It is an explanation, not proof: check the pages and dates it points to yourself.
Related recipes
- Analytics · about 10 minLine up traffic jumps with your Google Analytics notes and site changesFind the days traffic jumped or fell, then match them with the annotations in your GA4 property and the changes made on your site through SAR.
- Analytics · about 10 minA monthly report of visits, search and sales in one pageGet last month's visits, Google search and shop sales side by side, compared with the month before, in plain words you can forward.
- Analytics · about 15 minSee where your sales really come from, Skroutz includedPut your shop's own orders next to what Google Analytics tracked, including Skroutz Smart Cart orders it never sees, and tag your feed links properly.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.