A content audit: which old posts to keep, update, merge or remove

Already connected?

If SAR is already in your AI app, this is enough:

What happens

1. The AI app lists your published posts with their dates.
2. It reads Search Console clicks and impressions by page, and Google Analytics views by page, for the period you chose.
3. It reads the posts where the numbers alone don't tell the story, and gives you the list.
4. Moving a post to the trash waits for your approval in SAR. Nothing is deleted for good; it can be restored from the trash.
5. For a removed post that still gets clicks, a 301 redirect to the post that replaces it waits for your approval in SAR and can be undone for 30 days.

Approvals involved

Worked out from the tools this recipe uses.

• wordpress_list_postsList posts or pagesNone
• gsc_get_advanced_search_analyticsSearch analytics with filtersNone
• ga4_run_reportRun a reportNone
• wordpress_get_postGet a post or pageNone
• wordpress_trash_postMove a post or page to the trashApproval
• wordpress_create_redirectAdd a redirectApproval

What you get

A clear plan for your archive, based on how each post is really doing. A removed post that still gets clicks would leave a dead address, so SAR can redirect it to the post that replaces it, once you approve.