Redirects for pages you renamed or removed, and 410 for products gone for good
Send old addresses that still get visits to the right page with a 301, answer 410 for products you will never sell again, and approve each one.
- Difficulty
- Intermediate
- Time
- about 25 min
- Works with
- Rank Math, Redirection
I renamed or removed these pages: [old address → new page, e.g. /old-services/ → /services/]. I also stopped selling these products for good: [product addresses]. Show me the redirects my site already has, and which of these old addresses still got clicks in Search Console over the last [3 months]. Then suggest a 301 from each renamed or merged page to its new page, and a 410 for each product gone for good. Tell me about any that would chain through another redirect. Wait for my approval on each one.
Already connected?
If SAR is already in your AI app, this is enough:
Redirect [old addresses] to [new pages] with a 301 and answer 410 for [removed products]; show me the list first.
What happens
- The AI app lists the redirects your site already has, with their status and how often each was used, and names where they are kept: Redirection, Rank Math's redirections, or SAR's own.
- It reads Search Console by page to see which old addresses still bring clicks, and finds the pages they should go to.
- It shows you each redirect: from, to, and the type, 301 for moved for good or 410 for gone. Redirects to other sites, loops, chains through a second redirect and WordPress's own addresses, such as wp-admin, are refused.
- Each redirect waits for your approval in SAR and can be undone for 30 days. An old redirect you no longer need is removed the same way.
Approvals involved
Worked out from the tools this recipe uses.
wordpress_list_redirectsRedirectsNonegsc_get_advanced_search_analyticsSearch analytics with filtersNonewordpress_list_postsList posts or pagesNonewordpress_create_redirectAdd a redirectApprovalwordpress_delete_redirectRemove a redirectApproval
What you get
Old links and search results take visitors to the right page instead of a 'not found' page, and a 410 tells search engines a product is gone for good. SAR's own redirects act only where WordPress finds nothing, so a product still in the shop has to go to the trash first; the AI app tells you which.
Related recipes
- SEO · about 90 minAn SEO checklist for a site restructure, with every old address redirectedBefore your site's addresses change, list the pages that bring search clicks, map each to its new address, add the redirects with approval and check them after.
- Content · about 60 minA content audit: which old posts to keep, update, merge or removePut each older post next to its Google clicks and its visits over the last year, and get a keep, update, merge or remove list to decide on.
- Content · about 30 minAn FAQ page built from the questions your visitors really askCollect the questions people leave in comments and type into Google before they reach you, and get an FAQ page draft that answers them from your own pages.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.