Check what your Google Ads campaigns cost and return, under two attribution models
Read ad cost, key events and return on ad spend per campaign from Google Analytics, and compare data-driven with last-click credit.
- Difficulty
- Advanced
- Time
- about 20 min
For the last [30] days, check that my Google Analytics property is linked to Google Ads, then show for each Google Ads campaign: ad cost, key events, revenue and return on ad spend. Run it once with data-driven attribution and once with last click, and show where the two disagree most. Put my shop's revenue for the same days beside the total. Tell me which campaigns look worth more budget and which less, and how sure we can be.
Already connected?
If SAR is already in your AI app, this is enough:
What did each Google Ads campaign cost and return over the last [30] days?
What happens
- The AI app lists the property's Google Ads links; without one, there is no cost data to report.
- It runs a Google Analytics conversions report by campaign with ad cost, key events, revenue and return on ad spend, using data-driven attribution.
- It runs the same report with last-click attribution and compares the two.
- It reads the shop's orders and revenue for the same days and explains the result; nothing changes.
Approvals involved
Nothing here changes your site: no approval needed.
ga4_list_google_ads_linksGoogle Ads linksNonega4_run_conversions_reportConversions reportNonewordpress_woo_sales_summarySales summaryNone
What you get
A clearer view of which campaigns pay for themselves. SAR only reads Google Analytics: budgets and bids stay in Google Ads, where you change them yourself.
Related recipes
- Analytics · about 15 minSee where your sales really come from, Skroutz includedPut your shop's own orders next to what Google Analytics tracked, including Skroutz Smart Cart orders it never sees, and tag your feed links properly.
- Analytics · about 10 minCheck, live, that a campaign brings visitors the moment it goes outRight after a newsletter or post goes out, see who is on the site now, on which pages and devices, and whether the landing page shows without errors.
- Analytics · about 15 minCreate a remarketing audience of shoppers who started checkout but didn't buyCheck that checkout and purchase events are collected and Google Ads is linked, then have the audience created in GA4 once you approve it in SAR.
Try it on your own site
Install the plugin, add SAR to your AI app and paste the prompt. Free to start.