The short answer
People use the phrase for four different setups: ChatGPT reading your public pages, a chatbot for visitors, a file you upload, or an authorized read-only connection to your own data. To ask about your traffic, search and sales, you need the last one. With SAR Intelligence you connect your sources in the app, add one address to ChatGPT or Claude, and approve access for one organization.
If Google Analytics is the first source you want to connect, see how Google Analytics connects to ChatGPT and Claude.
Key points
- If you give ChatGPT your web address, it sees public pages only. Your analytics, search data and orders stay private.
- A chatbot on your site answers visitors. An authorized connection answers your own team.
- SAR Intelligence connects Google Analytics, Search Console, WordPress, WooCommerce and Magento with read-only access.
- The same address works in ChatGPT and Claude, and you revoke access from the SAR Intelligence app.
What “connect” can mean
| Setup | What the AI app can see | Useful for |
|---|---|---|
| Web search | Pages anyone can open | Questions about your public copy |
| Chatbot on your site | The content you give it | Answering visitors |
| File upload | One export, as it was when you made it | A single look at one report |
| Authorized read-only connection | Current data from the sources you approve | Ongoing questions about traffic, search and sales |
Start with who is asking
Think about who will type the question. If a visitor wants help choosing a product, you are looking for a chatbot on your site. If you or your team want to know how many visitors came last month or which products sold best, you need a connection to your own data.
The two setups use different data and different permissions. This guide covers the second one.
What SAR Intelligence connects today
SAR Intelligence is a read-only bridge between your business data and ChatGPT or Claude. It has no AI model of its own. The AI app writes the answer, and SAR fetches the data it asks for through read-only tools.
Shopify and monitoring with alerts are coming next. They are not available yet.
- Google Analytics (GA4): sign in with Google and choose one property.
- Google Search Console: sign in with Google and choose one site.
- WordPress and WooCommerce: a WordPress application password and the SAR Commerce Connector plugin. Any WordPress site gives its published posts and pages, and with WooCommerce its shop data too.
- Magento or Adobe Commerce: an integration access token. Nothing to install.
The steps in the SAR Intelligence app
Setup is self-serve at app.sar-soft.com. During the design-partner pilot, SAR Soft sets up your first connection with you on a short call.
- Create an account, then create an organization for your business.
- Connect your sources. Each connection points to exactly one property, site or store.
- Add the SAR Intelligence address to ChatGPT or Claude (see below).
- Sign in when the AI app asks, and authorize one organization.
Adding the address to ChatGPT or Claude
The address is https://mcp.sar-soft.com/mcp, a remote MCP (Model Context Protocol) server. You add it as a custom connector (in ChatGPT, with developer mode turned on). OpenAI and Anthropic decide which plans can add a custom connector, and their guides are listed in the references below.
- ChatGPT: turn on developer mode, add a custom connector with the address and choose OAuth.
- Claude: add a custom connector and paste the address.
- In both: sign in to SAR Intelligence and choose the organization the AI app may read.
Check before you approve
Before you authorize any connection, this one included, check what it can read and how you take access back.
- Only read tools are exposed. Nothing can change your site, your store or your analytics settings.
- One AI connector reaches one organization.
- You revoke an AI app in the SAR Intelligence app, and it takes effect within about a minute.
- A Magento connection can read customer names, emails and order history. The app warns you before you connect.
Questions to try
- How much traffic did we get in the last 30 days, compared with the 30 before?Sources: Google Analytics
- Which search queries brought us the most clicks in the last 28 days?Sources: Search Console
- What were our best-selling products this month?Sources: WooCommerce
- Which products sell best, and how did the people who bought them reach our site?Sources: WooCommerce · Google Analytics
Questions people ask
Can I just give ChatGPT my web address?
ChatGPT can look at public pages when it searches the web. A web address gives it no access to your Google Analytics, Search Console or orders. Those need an authorized connection.
Does it work with Claude too?
Yes. You add the same address as a custom connector in Claude. The plans that can do this are listed below.
- ChatGPTOn a Plus, Pro, Business, Enterprise or Edu plan, on the web, with developer mode turned on.OpenAI's guide
- ClaudeOn any plan. Free allows one custom connector, and on Team and Enterprise an owner adds it first.Anthropic's guide
Will my visitors see SAR Intelligence?
No. Your team uses it inside ChatGPT or Claude. No chat window appears on your site.
Does it need write access?
No. SAR gives the AI app read tools only. Google access is read-only, and the WooCommerce connection allows no write tools.