Ask ChatGPT or Claude about your Google Analytics
Connect your GA4 property to SAR Intelligence with read-only access. When you ask about your traffic, ChatGPT or Claude runs the reports it needs and answers from the results.
Sources
- Google AnalyticsOne GA4 property
ChatGPTClaudehttps://mcp.sar-soft.com/mcp
Can ChatGPT or Claude see my Google Analytics 4 data?
Not on their own. Once you connect a GA4 property to SAR Intelligence and add SAR to ChatGPT or Claude, the AI app can run read-only reports on that property and answer from them. It cannot change your events, key events or property settings.
What ChatGPT or Claude can read
Traffic and channels
Users, sessions and views by date, channel, source, country or device, for any period you name.
Landing pages
The pages people arrive on, how many visitors each one brings and how that changes between periods.
Key events and funnels
Conversions you track as key events, and funnel reports built from the steps you describe.
Realtime
How many people are on your site right now and which pages they are viewing.
Property details
Property settings, custom dimensions and metrics, annotations, and the list of linked Google Ads accounts.
Questions you can ask
- How much traffic did we get in the last 30 days, compared with the 30 before?
- Which landing pages brought in the most visitors this month?
- Where did our visitors come from last week?
- Which channel brought the most key events last month?
- How many people are on the site right now?
- In our checkout funnel, at which step do most visitors drop out?
How to connect it
Create your organization
Sign up at app.sar-soft.com and create an organization for your business.
Connect Google Analytics
Sign in with Google and allow read-only access. Choose the one GA4 property this connection should use.
Add SAR to ChatGPT or Claude
Add https://mcp.sar-soft.com/mcp, SAR's MCP server address, as a custom connector (in ChatGPT, with developer mode turned on). Check which plans can add it below the steps.
Authorize your organization
Sign in to SAR when asked and choose the organization ChatGPT or Claude may read.
- ChatGPTOn a Plus, Pro, Business, Enterprise or Edu plan, on the web, with developer mode turned on.OpenAI's guide
- ClaudeOn any plan. Free allows one custom connector, and on Team and Enterprise an owner adds it first.Anthropic's guide
What to know
- Each connection uses one GA4 property.
- Answers depend on your tracking. If an event is not set up in GA4, it cannot appear in a report.
- SAR lists your linked Google Ads accounts. It does not read Google Ads data such as spend or campaigns.
- Search queries live in Search Console, so connect it as well if you want to ask about them.
- Answers come from ChatGPT or Claude and can be wrong or incomplete. Check important numbers in GA4.
Questions people ask
Can SAR change my GA4 settings?
No. SAR uses a read-only Google scope, and the AI app only gets read tools.
Which ChatGPT or Claude plan do I need?
You add SAR as a custom connector (in ChatGPT, with developer mode turned on). The plans that can add it are listed below, with links to OpenAI's and Anthropic's guides.
- ChatGPTOn a Plus, Pro, Business, Enterprise or Edu plan, on the web, with developer mode turned on.OpenAI's guide
- ClaudeOn any plan. Free allows one custom connector, and on Team and Enterprise an owner adds it first.Anthropic's guide
Does SAR keep my questions or my data?
SAR does not record the questions you ask or the data returned. Your credentials are encrypted at rest and never shown back.
How do I remove access?
Revoke the AI app in the SAR portal and it loses access within about a minute. Disconnecting Google Analytics also revokes SAR's access to your Google account.
Related pages
Apply for the pilot
Tell us about your site. During the pilot, SAR Soft sets up your first connection with you on a short call.