The short answer
Once a source is connected, ask the way you would ask a colleague. Name a time period and what you want to compare. Google Analytics answers questions about visitors, Search Console about Google search, and WooCommerce or Magento about products and orders. Some of the most useful questions combine two sources.
If you run a WooCommerce store, see what the AI app can read through the WooCommerce connection for ChatGPT and Claude.
Key points
- Name a period, such as the last 28 days or this month.
- Ask for a comparison when you want to know whether something changed.
- Each question needs the source that holds the answer.
- Questions that combine sources work when both sources are connected to the same organization.
From a vague question to a clear one
| Vague question | Clearer question | Source |
|---|---|---|
| How is the site doing? | How much traffic did we get in the last 30 days, compared with the 30 before? | Google Analytics |
| Are we doing well on Google? | Which search queries brought us the most clicks in the last 28 days? | Search Console |
| What should we reorder? | Which products are running low on stock? | WooCommerce |
| Is our SEO working? | Which pages get plenty of search impressions but little actual traffic? | Search Console and Google Analytics |
Google Analytics
GA4 knows how many people visited, where they came from and what they did. The AI app can run standard and realtime reports, as well as conversions and funnel reports.
- How much traffic did we get in the last 30 days, compared with the 30 before?
- Which landing pages brought in the most visitors this month?
- Where did our visitors come from last week?
Google Search Console
Search Console shows how your site appears in Google: queries, clicks, impressions, click-through rate and average position. It can also compare periods, check sitemaps and tell you whether a page has indexing issues.
- Which search queries brought us the most clicks in the last 28 days?
- Which pages gained or lost search impressions compared with the previous period?
WooCommerce
The WooCommerce connection reads products, orders, stock and a sales summary with revenue, order count, average order value and best sellers. Orders never include a customer's name, address, email or phone number. The same connection reads your published WordPress posts and pages, and on a WordPress site without a shop it reads only those.
- What were our best-selling products this month?
- Show me our most recent orders.
- Which products are running low on stock?
Magento and Adobe Commerce
The Magento connection reads orders, invoices, shipments, returns, products, inventory, customers, reviews and more. It is the one source where the AI app can read customer names, emails and order history, so the app warns you before you connect it.
- Show me our most recent orders.
- Which products sold best this month?
Questions that combine two sources
Some answers need two sources. Connect both to the same organization and ask in one message. The AI app pulls data from each source and puts the answer together.
- Which products sell best, and how did the people who bought them reach our site?
- Which pages get plenty of search impressions but little actual traffic?
Questions to try
- How much traffic did we get in the last 30 days, compared with the 30 before?Sources: Google Analytics
- Which search queries brought us the most clicks in the last 28 days?Sources: Search Console
- What were our best-selling products this month?Sources: WooCommerce
- Which products sell best, and how did the people who bought them reach our site?Sources: WooCommerce · Google Analytics
- Which pages get plenty of search impressions but little actual traffic?Sources: Search Console · Google Analytics
Questions people ask
Do I need to know analytics terms?
No. Ask in plain words. If an answer uses a term you do not know, ask the AI app to explain it.
Can the AI app tell me why something changed?
It can show what changed and where. The reason often needs a check on your side, such as a price change, a campaign that ended or an update to the site. Answers can also be wrong or incomplete.
Do I need to connect every source?
No. Connect the sources your questions need. You can add more later.