The short answer
Magento or Adobe Commerce holds your orders, products, inventory and customers. Google Analytics shows how visitors reached and used your site, and Search Console shows how you appear in Google. With SAR Intelligence you connect Magento with an integration access token and ask ChatGPT or Claude about each source, or several together. Magento is the one source where the AI app can read customer names, emails and order history.
For the setup steps and everything it reads, see the Magento and Adobe Commerce connection.
Key points
- Magento connects with an integration access token. Nothing needs to be installed.
- Each source answers its own part of a question, so connect the ones your questions need.
- The AI app can read Magento customer names, emails and order history. The app warns you before you connect.
- Confirm any figure you act on in the Magento admin, since AI answers can be wrong or incomplete.
Which source answers which part
| Source | What it holds | Example question |
|---|---|---|
| Magento / Adobe Commerce | Orders, invoices, shipments, returns, products, inventory, customers, reviews | Show me our most recent orders. |
| Google Analytics | Visitors, traffic sources, landing pages, conversions | Where did our visitors come from last week? |
| Search Console | Queries, clicks, impressions, position, indexing | Which search queries brought us the most clicks in the last 28 days? |
What the Magento connection reads
You connect Magento with an integration access token from your store admin and, if needed, a store view code. Nothing is installed on your store.
- Orders, invoices, shipments, credit memos and returns
- Products, inventory, reviews and sales rules
- Customers, CMS pages and your store hierarchy
About customer records
Magento is the one source in SAR Intelligence where the AI app can read customer names, emails and order history. The SAR Intelligence app warns you before you connect it.
Think about who on your team will use the AI app with this organization. Access to the Magento connection means access to customers' personal data, and your own obligations for that data still apply.
Adding traffic and search
Store data shows what sold. To see how buyers found you, you need other sources. Connect Google Analytics for traffic sources and landing pages, and Search Console for the queries that bring clicks from Google.
When all of them are connected to the same organization, the AI app can use each one in the same conversation.
What to check yourself
The AI app writes the answer from the records SAR fetches, and answers can be wrong or incomplete. Order statuses, store views and currencies all affect totals, so confirm any figure you will act on in the Magento admin.
Questions to try
- Show me our most recent orders.Sources: Magento
- Which products sold best this month?Sources: Magento
- Where did our visitors come from last week?Sources: Google Analytics
- Which search queries brought us the most clicks in the last 28 days?Sources: Search Console
Questions people ask
Do I need to install anything on Magento?
No. You connect with an integration access token and, if you use several store views, an optional store view code.
Can the AI app see my customers?
Yes. Magento is the one source where the AI app can read customer names, emails and order history. The app warns you before you connect.
Can the AI app change orders or products?
No. SAR gives the AI app read tools only.